Consumers within todays society now have so many things that trucks are necessary in the removalist process, there was a time when consumers could pack everything they owned into one car. This shift within society is due to the amount of products that are designed for todays consumers and new innovations that constantly being discovered. With innovation constantly growing, consumers are in the mindset that they NEED these new products, when in fact they are not a necessity. This want for new products has a growing impact on the environment in which is constantly in danger, as designers it is essential that this growth of innovation is considering our changing society. With so many new innovations it highlights the importance of using renewable materials, and sustainable processes as throw-away products are continually creating waste.
The way products are marketed today are very effective in making consumers want every product on the market. Consumers rarely need all these products - this allows for a large future for society to provide products that create that necessity as well as providing that want, therefore making it a useful and well designed product. This will remove the fact that consumers purchase products purely for it just seeming to be 'cool' but also adding that multifunction of being useful and a necessity whilst also being sustainable.
Three take home messages:
1 .Consumption should be an expression of one self, to represent who you really are and not mass influence - consumers feel a sense of inclusion to society if they have what everyone has.
2. With innovation constantly growing and consumers being influenced that they need these products, the importance for renewable and sustainable products is a constant necessity and consideration for designers.
3. Need of a product is rarely thought of for consumers, the way a product is marketed and targeted greatly affects the thought of necessity for consumers, majority of the time it is generally a want.